Elwood
Out West - campaign
The Situation
Elwood Clothing was looking to evolve its well received content by incorporating more video into the shoots, behind the scenes and a view into the day-to-day within the company and it’s team.
What We did
They have been successful on social media and are experts with short form content, but wanted to evolve beyond a brand known for selling on Instagram. They had a lot of ideas they wanted help bringing to life with a motion look book and more cinematic visuals
What we executed on
- (1) 1 minute campaign video (Motion Look Book)
- (3) :15 (Vertically Shot) Social Assets
- (100) Film (Color + B&W) Photos
- (55) iPhone Photos (edited)
- (8) Stringouts
The team
Director, Cam A: Scott Postl
Producer, BTS: Anthony Lazzaro
DP: Matt Parchen
