Jeeter Mart

Jeeter- 2022

The Situation

Scope of work: 6 mobile activations for new product (new strain) to tour the existing california market, as well as launch their products in the new markets of MI & AZ. Statewide tours for all 3. 10ft x 10ft max footprint, with modular capabilities to support reconfiguration.

Challenge: Create an immersive experience that could standout and have a large presence, with the ability to be broken down easily (less than 1 hour, by 2 people) and fit into a sprinter van

Desired experience: Re-creating the nostalgic feel of shopping at 7/11 for snacks as a kid, inside brand partners brick and mortar locations, while giving customers an opportunity to touch and feel the products, and securing their information.

What We were presented with

Renderings: Mock up of a basic counter/display shelf
Brand assets/support from the graphics team to ensure proper usage of brand assets

What we came up with

Designed a modular “convenience store” (that could be broken into 2 activations if necessary) including:
2 “counters” big enough for 2 people to work at.
Display shelf complete with translucent door
Bubble mirror- for selfies
Branded Rugs- 2 rugs per activation, one with reversed branding to be displayed in front of the bubble mirror so that it read correctly during selfies
Branded hot dog roller that rolled products
Branded “parking”/no loitering signs
Branded parking curbs
Branded “donut” display
Brand lotto ticket display and accompanying (branded) lotto tickets

what we executed on

Engineering/build/procurement of all components, packaging/crating and shipping of each, as well as hosted a crew at our studio to film “how-to” assembly video

The results

Adweek
- What the press said
- Who picked it up
KPI’s or metrics- Unclear on if we ever got data back in terms of sales/information collected/social metrics. Lazz?
Stats around the activation / project-see above