Denim Tears' x Levi's

Season 2 Collection

The Situation

Shopify linked up with Denim Tears to produce a pop-up to launch their second season Levis collaboration. They tapped the powerhouse studio Perron-Roettinger to design the layout based on the visuals of Denim Tears season 2 lookbook, and called on us to bring it into reality.


What we did

Worked with P-R to prototype and engineer the components, sourced everything, and executed the build/installation at Shopify SoHo in NYC.

The results

An immersive, impactful retail experience that all parties were proud of. In addition to retail, Tremaine Emory hosted a panel of artists and designers to give a powerful talk to guests of the event.

The team

Anthony Hart, A.J. Lendo, Gabe Hart, Oskar Alejandro, Tony De La Cruz, Dennis Hamacho.