Denim Tears' x Levi's
Season 2 Collection
The Situation
Shopify linked up with Denim Tears to produce a pop-up to launch their second season Levis collaboration. They tapped the powerhouse studio Perron-Roettinger to design the layout based on the visuals of Denim Tears season 2 lookbook, and called on us to bring it into reality.
What we did
Worked with P-R to prototype and engineer the components, sourced everything, and executed the build/installation at Shopify SoHo in NYC.
The results
An immersive, impactful retail experience that all parties were proud of. In addition to retail, Tremaine Emory hosted a panel of artists and designers to give a powerful talk to guests of the event.
The team
Anthony Hart, A.J. Lendo, Gabe Hart, Oskar Alejandro, Tony De La Cruz, Dennis Hamacho.
