Who Jung Woo - 2022

The Situation

Who Jung Woo was activating at ComplexCon 2022 (their first) in collaboration with iconic record label STAR TRAK.  They wanted to flip their booth upside down, keeping in line with their signature brand language, and brought the idea of an upside down living room.

What We Did

Engineered the set up, built everything at our studios in Los Angeles, and executed the installation/tear down at the convention.

The results

An immersive booth with a living room furniture set up on the ceiling, in-house produced motion graphics for the TV, LED lighting throughout, a cash wrap and merchandise display. The WJW team was happy and the vibe was high all weekend.

The team

A.J. Lendo, Anthony Hart, Forrest Eammons, Justus Caldwell, and Anthony Lazzaro.