OBJ x Oura Collab
The Situation
- The superstar wide receiver just teamed up with Oura on a clip promoting the brand’s cult-hit, sleep-tracking Oura Ring
- To announce the partnership with a splash, OBJ and Oura put together a video starring (who else?) OBJ. Two versions of him, actually. One the “IRL” Beckham Jr., and the other a silk pajama-clad embodiment of his inner self. And in a first for the man in front of the camera, he also creative directed the campaign
What we executed on
Creative Direction – Anthony Hart
